Press & PR Services for Small Miami Operators
Every agency quotes PR the same way: "it depends." We tell you exactly what depends on what. HARO management, press releases, and named placements, with transparent placement fees for the outlets you choose to pursue. No contracts, no hidden upcharges, no "send us a brief and we'll get back to you." Thryv is paused and pricing is not available while services are closed.
Ranking guidance published by Google Search.
What PR actually is, and why it still works
PR is earned coverage: the mentions, quotes, and features you don't pay a platform to place, landing in news outlets, podcasts, and industry publications. Instead of advertising yourself, you get a trusted third party vouching for you. That's a fundamentally different kind of credibility than an ad.
It's one of the oldest plays in marketing, built on a truth that hasn't changed in a century: people trust what others say about you far more than what you say about yourself. What changed is the mechanics. Reporters now source experts through tools like HARO, placements live forever as searchable links, and a feature on a strong site quietly hands you an SEO backlink on the way out.
Our honest take: PR is a slow compounder, not a faucet. One placement rarely changes your month. But a steady drumbeat of credible mentions builds the kind of authority, with customers and with Google, that competitors can't buy overnight. That's why we run it as a patient, founder-led program, not a one-off blast.
How earned coverage actually builds authority
A placement isn't just a mention. It's three assets at once, and each one compounds. Here's the mechanism we work every month.
Newsworthiness
A real angle a reporter will actually run: a milestone, a contrarian take, or local data nobody else has. No angle, no coverage. This is where every placement starts, and where we put the work first.
Distribution & syndication
A release on a national wire syndicates across news sites like AP News, Google News, and Yahoo News, putting your name in front of readers and search crawlers in the same moment.
Authority & backlinks
Coverage on trusted domains hands you backlinks and brand mentions, the exact signals Google and AI assistants weigh when deciding who to trust. One placement pulls triple duty: readers, rankings, and credibility.
Based on how earned media works and Google's own ranking guidance. We can't manufacture news, so we find the real angle and place it where it compounds.
Founder placements build backlinks that lift your rankings
A quote in Inc, Forbes, Yahoo Finance, or a major trade publication does two things at once. It builds founder credibility your competitors can't match overnight. And it produces a high-Domain-Authority backlink that directly helps your local Google rankings. That's why we deliberately target outlets that double as credibility signals AND SEO assets.
Local-only placements help with brand awareness but typically don't move SEO. National tier-2 placements compound on both fronts.
Customers trust people, not logos
A small operator who shows up under their own name in real publications wins the trust battle against any national franchise location page. The work of building that visibility is what we manage — pitch development, journalist relationships, story angles, ghost-written guest articles when needed. The face stays yours.
What working with us actually looks like
Find the angle
We dig into your business for the stories a reporter will actually run, milestones, data, a contrarian point of view, and develop 3 to 5 angles worth pitching. No charge to start.
Build the list & write
We match each angle to the right journalists and outlets, then write the pitches, releases, and quotes in your voice.
Pitch & distribute
We pitch journalists directly, work HARO and Featured/Qwoted queries daily, and distribute releases across the wire. You approve any paid placement before we pursue it.
Report
A monthly report on every placement, the outlet's domain authority, the backlinks earned, and which angles to chase next. No vanity metrics.
Common questions
How much does PR cost for a small business?
Thryv is paused and pricing is not available while services are closed.
Why is PR pricing custom?
Placement cost depends entirely on which outlets you pursue, so PR work is scoped and quoted per opportunity rather than sold as one flat number.
What's HARO and how does it help my business?
HARO (Help a Reporter Out) is a daily email of journalist queries looking for expert sources. We monitor the queries every day, identify the ones where you can credibly comment, and write thoughtful pitches on your behalf. When a journalist accepts, you get quoted in their article — often on high-authority sites with a backlink to your business. It's one of the cheapest ways to build founder visibility and earn SEO backlinks.
Will press coverage actually help my Google rankings?
Often yes — when the placement lands on a high-authority domain. A founder quote in Yahoo Finance, Forbes, Inc, or a major trade publication gives you a high-DR backlink that directly helps your local SEO. We deliberately target outlets that double as credibility signals AND SEO assets, so your press budget pulls double duty. Local-only placements help brand awareness but typically don't move rankings the way national tier-2 placements do.
How long until I see results from PR?
First HARO placements typically land inside 30 to 60 days for a credible operator with a specific angle. Press release distribution produces immediate syndication on AP News, Google News, and Yahoo News, but the SEO and credibility lift compounds over months. Founder-led national placements typically take 60 to 120 days of consistent pitching to land the first hit, then compound from there.
Can I cancel anytime?
Yes. Every service at Thryv Marketing Solutions is month-to-month with 30 days notice. You keep all assets — press releases, journalist relationships, coverage reports, media kit — if you ever leave. No contracts, no hidden cancellation fees.
Let's map out where you should show up
Tell us about your business. We'll look at your current press presence, your story angles, and which outlets would actually move the needle for your specific situation.
- Current press footprint audit
- Story angle brainstorm (3-5 angles minimum)
- Outlet target list (local + regional + national if relevant)
- 90-day projection with honest placement probabilities
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